{"id":23179,"date":"2023-05-23T16:54:13","date_gmt":"2023-05-23T14:54:13","guid":{"rendered":"https:\/\/impactup.niou.dev\/poste\/digital-lead-generation-specialist\/"},"modified":"2023-12-21T22:17:28","modified_gmt":"2023-12-21T21:17:28","slug":"digital-lead-generation-specialist","status":"publish","type":"job_listing","link":"https:\/\/impactup.com\/en\/poste\/digital-lead-generation-specialist\/","title":{"rendered":"Digital & Lead Generation specialist"},"content":{"rendered":"

Entreprise<\/u><\/strong><\/h3>\n<\/p>\n

Filiale d’un groupe pionnier dans son domaine, notre client est le premier fournisseur europ\u00e9en de solution de colocation en data centers.
\nRiche de centre de donn\u00e9es de derni\u00e8res g\u00e9n\u00e9rations, il offre \u00e0 ses clients : grandes entreprises, fournisseurs de r\u00e9seau, fournisseurs cloud, les plus hauts standards en mati\u00e8re de s\u00e9curit\u00e9 et de qualit\u00e9 de service.
\nAfin d\u2019accompagner son d\u00e9veloppement il recrute aujourd\u2019hui un(e) :\n<\/p>\n

Digital & Lead Generation specialist<\/strong><\/p>\n


<\/strong>
<\/strong><\/p>\n

Vos missions<\/u><\/strong><\/h3>\n

Rattach\u00e9(e) au Directeur commercial et Marketing et en bin\u00f4me avec le Responsable Marketing et Communication vous \u00eates en charge de l\u2019acquisition et de la g\u00e9n\u00e9ration de leads pour d\u00e9velopper la croissance de l\u2019entreprise.
\nVos missions, si vous les acceptez :<\/p>\n

    \n
  • Vous identifiez les cibles prioritaires et mettez en place les techniques de g\u00e9n\u00e9rations de lead performantes,<\/li>\n
  • Vous d\u00e9veloppez les canaux d\u2019acquisitions existants et optimisez leur utilisation,<\/li>\n
  • Vous d\u00e9ployez la strat\u00e9gie de contenu (inbound marketing) adapt\u00e9e les attentes de nos personae,<\/li>\n
  • Vous travaillez \u00e0 l’acquisition de leads via la diffusion de contenu (articles de blogs, livre blanc, newsletters, \u2026) et d\u2019organisation d\u2019\u00e9v\u00e8nements (webinaires, etc.),<\/li>\n
  • Vous mettez en place les actions de Marketing automation et de Lead nurturing via les outils Pardot et Salesforce : e-mailings, landing pages, formulaires, \u2026<\/li>\n
  • Vous g\u00e9rez les leviers d\u2019animation de notre base install\u00e9e (newsletters, webinars, RS, \u2026)<\/li>\n
  • Vous pilotez la strat\u00e9gie SEO, analysez et am\u00e9liorez la conversion sur le site (AB Testing, UX, landing page, \u2026),<\/li>\n
  • Vous mettez en place les actions permettant la r\u00e9tention des visiteurs et leur retour sur le site,<\/li>\n
  • Vous accompagnez les r\u00e9f\u00e9rents marketing dans le d\u00e9ploiement d\u2019outils et de bonnes pratiques visant \u00e0 atteindre leurs objectifs,<\/li>\n
  • Vous travaillez en \u00e9troite collaboration avec l\u2019\u00e9quipe des Account manager et communiquez \u00e0 votre hi\u00e9rarchie ainsi qu\u2019aux diff\u00e9rents services de l\u2019entreprise.<\/li>\n<\/ul>\n

    Nos atouts :<\/strong><\/u><\/h3>\n
      \n
    • Un management qui favorise l\u2019initiative et la prise de responsabilit\u00e9s.<\/li>\n
    • Un \u00e9cosyst\u00e8me ouvert et en relation permanente \u00e0 l\u2019international.<\/li>\n
    • Une entreprise en forte croissance et de r\u00e9els moyens de mener vos missions.<\/li>\n
    • Des conditions de travail agr\u00e9ables en plein c\u0153ur de Paris, 2 jours de t\u00e9l\u00e9travail possible.<\/li>\n<\/ul>\n

      Vous \u00eates :<\/u><\/strong><\/h3>\n

      De formation sup\u00e9rieure (\u00e9cole de commerce, \u00e9cole d\u2019ing\u00e9nieurs, universit\u00e9), sp\u00e9cialisation en marketing digital, vous avez 2 \u00e0 3 ans exp\u00e9rience en BtoB id\u00e9alement acquise en environnement IT.<\/p>\n

      \nGrowth Hacker dans l\u2019\u00e2me, vous avez une bonne connaissance des outils d\u2019acquisition client et ma\u00eetrisez les solutions de marketing automation et de CRM. La connaissance\/ma\u00eetrise de Pardot et Salesforce seront un vrai atout.
      Pragmatique, adaptable, orient\u00e9(e) r\u00e9sultats, vous savez \u00e9voluer dans des environnements mouvants, multiculturels et exigeants.
      Vous maitrisez les diff\u00e9rents outils marketing et num\u00e9riques, \u2026, savez structurer et construire des contenus, votre communication \u00e9crite et orale est irr\u00e9prochable
      Organis\u00e9(e), autonome, Data driven, sensible au marketing web, adepte de l\u2019approche \u00ab test & learn \u00bb, vous aimez et savez apporter des visions et solutions nouvelles.
      \u00c9nergique, positif(ve), force de proposition et de conviction, \u2026, au-del\u00e0 de votre exp\u00e9rience, nous serons attentifs \u00e0 votre cr\u00e9ativit\u00e9, votre sens de l\u2019\u00e9quipe, votre capacit\u00e9 \u00e0 communiquer et \u00e0 faire avancer les projets.
      Vous d\u00e9sirez vous inscrire dans un projet ambitieux au sein d\u2019une entreprise \u00e0 taille humaine et multiculturelle.
      Anglais courant indispensable.<\/p>\n

      Ce poste est fait pour vous !<\/strong><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_promoted":"","_job_location":"Paris","_application":"","_company_name":"","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":1,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-categories":[],"job-types":[],"class_list":{"0":"post-23179","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","6":"job_position_filled"},"yoast_head":"\nDigital & Lead Generation specialist - ImpactUp<\/title>\n<meta name=\"description\" content=\"Plus d'informations sur Digital & Lead Generation specialist - Offres d'emploi et de recrutement dans les fonctions commerciales et marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impactup.com\/en\/poste\/digital-lead-generation-specialist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital & Lead Generation specialist - 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